What is video marketing?
Creating videos for your brand instead of long-written contents to promote your brand is basically video marketing. Video marketing makes it easy for the customers to understand the brand/business. Video marketing can be used to make video testimonials, tutorials, entertaining content etc. Overall video marketing makes it easier for the end user to understand what message is the other party trying to convey!
Working of Video marketing
Video marketing is a pretty simple concept for promotions or increasing customer engagement. Even though it is a simple marketing tactic, it is still data driven. So you need to analyze your video marketing campaigns pretty closely to make it effective. In order to create valuable video marketing content, you need to follow the given steps:
- Arrange resources
Proper resource to create good quality videos to promote your brand. You will need good quality equipment, good editing software, a team and the most important time.
- Create Engaging content
Always make sure your content is hooking, people get engaged. Now that doesn’t mean you will start feeding crap to your customers, you need to maintain quality as well make sure people actually feel connected
- Keep it short
Today’s world is constantly running, nobody has time on their hand to waste on long promotional videos. So keep it short and simple.
Effects of video marketing on your business
Now we have seen how video marketing is a relatively easy strategy to promote your business. We will now go through what are the actual benefits that it will provide you and your business. The effects and benefits are given below
1. Create brand awareness
With videos, you can quickly convey your messages to the audience in a very efficient and effective way. Doing so will largely affect the awareness about your brand in the market. You brand will start popping out and will have a separate identity.
2. Video actually reveals personality
When making videos you are actually talking to your audience directly, people are able to see your personality in real life and not just words. This way you can connect to your customer to another level which will immensely benefit you and your brand!
3. Build Trust
With videos you can actually build up trust with your client, you can show your clients that you understand them and their concerns. Making them feel connected will largely affect their trust over you. Once you make your customers feel valued and connected the start to trust your brand, which will largely affect your business. They can become your loyal customers that will benefit you in the long term.
4. Improve Search Engine ranking
When people spend time watching your video on your website that is actually helping you about to rank in the top results for your relevant keyword. One Google’s about 250 criterias to list a website on their search result is “time spent on website” this depends on the amount of time a user spends on our site, now putting videos up will automatically increase your user’s time on your website
5. Increase efficiency
Providing video promotions will allow you to provide more information in less time and make people understand. This is why we can call video marketing a very effective form of digital marketing and also one of the simplest and easiest methods of digital marketing. This may just be the simplest way to promote your brand online! You can literally tell more about your plan in a 30 second clip than you can in a 1 paragraph content. This way you can call video marketing really efficient way to promote your brand!
6. Return on Investment (ROI)
Unlike other channels you don’t need to spend a big amount of money into video marketing, all you need is proper equipment and good software and you’re good to go! So you can safely say that video marketing has a really return on investment! You can freely invest into your video marketing campaigns if you are actually looking to grow your business. Video marketing can change your whole digital marketing experience by a lot!
7. Better ads
Video marketing can be used for really good ad campaigns. Just simple banner or content is really simple to ignore for the users, but when it comes to videos this is not the case. Videos instantly get attention and once the user is hooked to the video, it becomes pretty easy to convert them. You can rely on video marketing to an extent you can’t even imagine. You can provide quick information and better understanding of the concept through video ads.